GDPR

TIRAD. – EEA/UK Privacy Notice

Last Updated: August 2021

TIRAD s.r.o., (“TIRAD” ‘we,” “us” or “our”) is committed to compliance with the European Union’s General Data Protection Regulation (“GDPR”), the United Kingdom General Data Protection Regulation and the UK Data Protection Act 2018 in relation to the collection, retention, use and other processing of personal data of data subjects in the European Economic Area (“EEA”) and the United Kingdom (“UK”).

This Privacy Notice informs EEA and UK users of www.tirad.cz  (the “Website”) how TIRAD, as controller within the meaning of the GDPR, collects, processes and shares the personal data of such users.  

Personal Data Collection

TIRAD may obtain your personal data from different sources, including through our Website.

We also may obtain your personal data when you contact us by telephone or email. We may provide further details about additional personal data we collect from you at the time of collection.

Personal Data You Provide

We collect personal data about you that you provide to us when you contact us, or request information on our product and services. The personal data that we may collect about you includes your name, email address, physical address (city, country, province/region), company, telephone number and message content. We also collect other personal data that you may choose to provide us.

We also use cookies and other tracking technologies to automatically collect personal data about you when you access or use our Website. For more information regarding cookies and other tracking technologies, please see our Cookie Notice. The personal data that we may automatically collect from you includes your IP address; information about your browser type, the device used to access our Website and data regarding network-connected hardware; and information regarding your interactions with the pages you visit on our Website.  

Lawful Bases for Personal Data Processing

The table below provides an overview of the lawful bases under which we process your personal data and the purposes for which we process your personal data.

 

 

 

Processing purpose

Personal Data Includes

Lawful Bases

Communicate with you, including answering your questions and responding to your requests for information.

Name, email address, physical address and telephone number

Legitimate interests of TIRAD to communicate with data subjects and provide them the information they request.

Processing is necessary for the performance of a contract to which the data party is subject to provide data subjects with the services they request.

Develop and improve the Website.

Data collected by cookies and other tracking technologies

Legitimate interests of TIRAD to understand the ways in which data subjects engage with its Website in order to improve the functionality of the Website and the experience of data subjects on the Website.

Provide products and services you requested

Name, email address, physical address and telephone number

Processing is necessary for the performance of a contract to which the data subject is party to provide data subjects with the services they request

Share your Personal Data with our service providers in order for them to perform functions on our behalf.

Name, email address, physical address and telephone number

Legitimate interests of TIRAD in the operations of its business.

Share your personal data with analytics partners to improve our services and Website.

Data collected by cookies and other tracking technologies

Consent (in those cases where required by law)

Legitimate interests of TIRAD to analyze the ways in which data subjects access and use its Website in order to further improve the Website.  

Comply with valid legal requests.

Name, email address, physical address and telephone number

Data collected by cookies and other tracking technologies

Comply with legal obligations (in response to requests from EEA member states or the UK).

Address legal issues and disputes.

Name, email address, physical address and telephone number

Data collected by cookies and other tracking technologies

Comply with legal obligations (if required by EEA member states or the UK).

Legitimate interests of TIRAD to exercise or defend legal claims.

Analyze and improve the safety and security of the Website.

Name, email address, physical address and telephone number

Data collected by cookies and other tracking technologies

Legitimate interests of TIRAD to implement and enhance security measures and to protect against fraud, spam and abuse.

Investigate, prevent or respond to suspected illegal activities, fraud, threats of harm and violations of our terms of service.

Name, email address, physical address and telephone number

Data collected by cookies and other tracking technologies

Legitimate interests of TIRAD to prevent unauthorized or illegal activity on its Website or to prevent and address threats of harm.

 

Disclosure of Personal Data

We may share your personal data in the following circumstances:

 

  • With your consent or at your direction.

 

  • With our parent company, subsidiaries and affiliates.

 

  • With vendors that perform services on our behalf. Examples include vendors providing services related to marketing and promotional material distribution, website analytics, advertising and data storage.

 

  • If we believe such disclosure is necessary. For example,
    • to comply with relevant laws or to respond to a subpoena, warrant or court order served on us;
    • to respond to requests by government agencies, including law enforcement authorities;
    • if we believe your actions are inconsistent with our terms of service and applicable terms or policies;
    • to protect the rights, property, life, health, security or safety of TIRAD, its employees, the Website and its users or any third party; or
    • for the establishment of defenses or claims in any legal action or dispute involving TIRAD or any of its officers, directors, employees, agents, contractors or partners.

 

In the event we sell, transfer or assign all or a portion of our business or assets (e.g., further to a sale, merger, consolidation, change of control, reorganization, bankruptcy or any other business transaction, including negotiation and due diligence of such transactions), we reserve the right to disclose any personal data we collect about you or from you.

 

Personal Data Transfers Outside the EEA or the UK

 

If we transfer your personal data outside the EEA or the UK to countries not deemed by the European Commission (or in the UK after the transition period, the Secretary of State) to provide an adequate level of protection, the transfer will be based on, where required, standard contractual clauses approved by the European Commission (or in the UK after the transition period, Parliament  or such other entity described under UK data protection law), which impose data protection obligations on the parties to the transfers.

 

For further information on the mechanism(s) used to transfer your personal data, please contact us at privacy@dme.net  

 

Security

 

We maintain appropriate administrative, technical, and physical measures to safeguard your personal data from unauthorized disclosure or access and accidental or unlawful destruction, loss or alteration. Although we use reasonable efforts to safeguard personal data, we cannot guarantee the absolute security of personal data obtained or stored electronically.

 

Links to Third-Party Websites and Services

 

Our Website may contain links to other websites or services that are not controlled by us; these links are provided for your convenience and information. We are not responsible for any third party’s data collection or privacy practices and we encourage you to review the privacy policies or notices posted on these third-party websites for further information.

 

Social Features

 

Certain functionalities on our Website permit interactions that you initiate between the Website and third-party services, such as social networks (“Social Features”). Examples of Social Features include features enabling you to “like” or “share” our content and features that otherwise connect the Website to a third-party service (e.g., to pull or push information to or from the Websites). If you use Social Features, and potentially other third-party services, information you post or provide access to may be publicly displayed by the third-party service you use. Also, both TIRAD and the third party may have access to certain information about you and your use of the Website and the third-party service.

 

Data Retention

 

We will store your personal data no longer than is necessary for the performance of our obligations or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. To determine the appropriate retention period, we will consider the amount, nature and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of data; the purposes for which we process the data; whether we can achieve the purposes through other means; and the applicable legal requirements.

 

Rights and Choices

 

EEA/UK data subjects have certain rights regarding their personal data. Subject to certain conditions, you may ask TIRAD to take the following actions in relation to your personal data that we hold:

  • Provide you with information about our processing of your personal data and give you access to your personal data.
  • Update or correct inaccuracies in your personal data.
  • Delete your personal data.
  • Transfer a machine-readable copy of your personal data to you or a third party of your choice.
  • Restrict the processing of your personal data.
  • Object to our processing of your personal data for direct marketing purposes. 
  • Object to reliance on our legitimate interests as the basis for processing of your personal data.

 

You can submit these requests by email to privacy@dme.net  or our postal address provided below under “Contact Us”. We may request specific information from you to help us confirm your identity prior to processing your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions.

 

If you would like to submit a complaint about our use of your personal data or our response to your requests regarding your personal data, you may contact us at privacy@dme.net. You also have the right to lodge a complaint with a data protection supervisory authority. You can find information about your EEA data protection supervisory authority here or the UK Information Commissioner’s Office here.

 

Your Choices

 

Ability to Opt-Out of Tracking Technologies

 

Regular cookies generally may be disabled or removed using tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. The choices available, and the mechanism used, will vary from browser to browser. Such browser settings are typically found in the “options,” “tools” or “preferences” menu. You may also consult the browser’s “help” menu. You can learn more about cookies and how to block cookies on different types of browsers by visiting http://www.allaboutcookies.org. Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies or other tracking technologies. For information on disabling Flash cookies, visit https://helpx.adobe.com/flashplayer/kb/disable-local-shared-objects-flash.html. Please be aware that if you disable or remove these technologies, some parts of our Websites may not work and when you revisit our Websites, your ability to limit browser-based tracking technologies is subject to your browser settings and limitations.

 

Ability to Opt-Out of Analytics

 

You may exercise choices regarding the use of cookies from Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

 

Changes to this Privacy Notice

 

TIRAD reserves the right to modify this Privacy Notice at any time. Changes will be effective immediately upon posting of the revised Privacy Notice, as indicated by the “Last Updated” date at the top of this page. We encourage you to periodically review this page for the latest information on our privacy practices.

 

Contact Us

 

You may contact TIRAD regarding this Privacy Notice at privacy@dme.net .

You may also write to the following address:

 

TIRAD s.r.o.

Šašovice 62

675 26, Želetava

Czech Republic